Hapro Rice and Hapro Cashew Nuts have once again been recognized as products under the Vietnam National Brand 2026 program, marking the ninth consecutive time that Hanoi Trade Joint Stock Corporation (HAPRO) has had products honored under the Vietnam National Brand program.
This milestone reaffirms HAPRO's persistent efforts to build its brand, improve product quality, and bring Vietnamese agricultural products to international markets.
According to the results of the 2026 Vietnam National Brand selection, the Ministry of Industry and Trade recognized 499 products from 227 enterprises as Vietnam National Brands. The program is a distinctive, long-term government trade promotion initiative aimed at building and developing strong brands within the economy, based on three core values: “Quality – Innovation and Creativity – Pioneering Capacity.”
HAPRO's Brand Recognized for the Ninth Consecutive Time
For HAPRO, Vietnam National Brand 2026 extends a journey of sustained brand development that began in 2010. Following its eighth consecutive recognition in 2024, the continued recognition of Hapro Rice and Hapro Cashew Nuts in the 2026 selection represents an acknowledgment of the Corporation's ongoing efforts to maintain quality, develop products, and build a Vietnamese brand.
General Director Duong Thi Lam represents Hanoi Trade Joint Stock Corporation (HAPRO) in receiving the certification emblem for products recognized under Vietnam National Brand 2026.
More than just an award, nine consecutive recognitions under the Vietnam National Brand program mark HAPRO's steadfast commitment to a brand development strategy centered on product quality and market competitiveness.
Hapro Rice – From Vietnamese Rice Grains to a Product Bearing a Vietnamese Brand
Rice has been one of HAPRO's key agricultural product categories, receiving strong investment and development efforts over many years. Hapro rice products are developed with a focus on strict quality control, from raw material selection and processing to packaging and market development.
Hapro Rice is a product recognized under Vietnam National Brand 2026.
HAPRO has developed various rice product lines, including Premium Hapro ST25 Rice, Special Dong Vang Rice, Nang May Rice, and Huong Lai Sua Deo Rice, serving both domestic and export markets. In particular, Hapro Dong Thap rice products are harvested, processed, and packaged at HAPRO's rice milling and export processing plant in Dong Thap, a key rice-producing region in the Mekong Delta.
In addition to its recognition under the Vietnam National Brand program, Hapro rice products have continued to earn consumer recognition. In 2025, Premium Hapro ST25 Rice was once again named among the Top 2 products in the “Vietnamese Products Loved by Consumers” ranking, further affirming the appeal of HAPRO-branded rice in the domestic market.
Hapro Cashew Nuts – Enhancing the Value of Vietnamese Agricultural Products Through Branding
Alongside its export of cashew kernels, HAPRO aims to increase the value of Vietnamese cashews through processing, product finishing, and packaging under the HAPRO brand. The Corporation is gradually expanding these products into the domestic market to meet increasingly high consumer expectations.
Hapro Cashew Nuts is a product recognized under Vietnam National Brand 2026.
Hapro Cashew Nuts are developed from carefully selected raw materials, combined with processing procedures and quality control measures to deliver consistent quality at reasonable prices. The product's continued recognition under Vietnam National Brand 2026 reinforces HAPRO's strategic direction of increasing the value of Vietnamese agricultural products through deeper processing and brand development.
Continuing the Journey to “Elevate Vietnamese Brands”
As international economic integration deepens, branding has become one of the key factors underpinning business competitiveness and sustainable value. For enterprises such as HAPRO, which operate in both domestic and export markets, high-quality products backed by a recognizable and trusted brand provide a stronger foundation for market expansion and long-term customer relationships.
For HAPRO, the continued recognition of Hapro Rice and Hapro Cashew Nuts under Vietnam National Brand 2026 serves as motivation for the Corporation to continue investing in quality, product innovation, value creation, and market competitiveness.
Hanoi Trade Joint Stock Corporation (HAPRO) receives the certification emblem for products recognized under Vietnam National Brand 2026.
Being honored under the Vietnam National Brand program for nine consecutive times is not only a source of pride for HAPRO but also a continuation of its long-standing journey to bring Vietnamese brands and agricultural products closer to domestic consumers and international audiences.