After more than 70 years, Petrolimex is repositioning its brand. The new logo embodies the values of Heritage, Dedication and Pioneering, reaffirming the company's commitment to helping customers move forward.
Throughout its development journey, Petrolimex has established itself as a key energy enterprise, contributing to national energy security, market stability and meeting the needs of people across the country. As it enters a new phase of development, Petrolimex needs a brand identity that better reflects its vision, scale and future development strategy.
Building on Heritage, Embracing Innovation
Petrolimex's new brand identity system is built on the principle of preserving the values that have established the brand's reputation while expressing a modern, dynamic and forward-looking spirit.
The Petrolimex logo features a modern design language, expressing the spirit of continuity, movement and progress. Photo: Petrolimex.
The three core values — Heritage, Dedication and Pioneering — continue to serve as the foundation of the brand. “Heritage” represents the reputation and trust built over generations; “Dedication” reflects the commitment to serving customers and the community; while “Pioneering” represents a proactive spirit of innovation, technology adoption, service quality improvement and adaptation to emerging energy trends.
The new logo retains Petrolimex's distinctive “P” while developing it through a modern design language. The imagery of movement and the upward-pointing arrow conveys a spirit of moving forward while emphasizing the role of people in the brand's development journey.
Alongside the logo, the new color palette and visual language have been developed with greater flexibility to suit the digital environment and the increasingly diverse touchpoints between Petrolimex and its customers.
From a New Brand Identity to a New In-Store Experience
The new identity is being brought to life across customer touchpoints, particularly at Petrolimex's network of filling stations. At stations adopting the new identity, elements ranging from canopies, fuel pumps, signs and directional boards to the overall space are presented in a unified visual language, creating a more modern, clear and consistent appearance. This enables customers to identify Petrolimex more easily while experiencing a greater sense of professionalism when using its services.
A Petrolimex filling station featuring the new, modern and consistent identity, designed to enhance the customer experience. Photo: Petrolimex.
From visual transformation to standardized customer experiences, Petrolimex aims to create consistency across its entire system, from headquarters and filling stations to digital platforms. This also reflects Petrolimex's spirit of “Synergy”: aligning goals, actions and brand experiences across every touchpoint.
Petrolimex filling stations featuring the new identity are gradually conveying the image of a more modern and approachable Petrolimex — one that builds on its heritage while pioneering innovation to meet the growing expectations of customers and society.